Learn how to create ad strategies that will carry your customers along their journey with you. Then learn the tools and skills you need to target specific audiences, create and manage high-performing ads and landing pages, and monitor their performance.

Day 1: Digital Advertising Strategy
To get the most out of your time and budget using social media, advertising is critical for your business. Learn how to develop an ad campaign strategy, plan concepts for upcoming campaigns, and ultimately drive business results with ads.

Day 2: Landing Page Development
Landing pages play a crucial role in your marketing and advertising campaigns. Done well, they will increase your campaign conversion rates and lower your cost of acquiring a lead or sale. Let’s look at best practices and set you up for success.

Day 3: Ad Creation + Publishing
Optimize your ad campaigns by building creative ads that match and support your strategy, audience and landing pages. Learn how to effectively publish your ads on Meta, and how to measure your success through analytics.