Social Media Fundamentals
Full Day・9AM - 4PM
Learn best practices, tools, and strategies to use social media to achieve your marketing goals.
Identify who your primary and secondary target audience is.
Whether you’ve already established your business on social media or you’re getting ready to build your first branded Facebook page, this chapter will teach you which elements to focus on and best practices for optimizing your social media pages.
Learn what, when and how often to post, and how to plan and schedule your content.
Learn about the attention spans of a typical audience and the types of content they consume.
Engage your audience with copy that tells a story, provokes emotion, and compels them to act.
Learn our top tips to attract and retain a loyal online following to help fuel your business success.
Learn how budgeting for boosted posts can help your message cut through complex algorithms.
How will you know if your social media efforts are working? Data. Learn what data to look for and how to use it to learn and grow.
Our classroom setting provides:
Two industry-expert consultants delivering each session.
7 hours of workshopping, advice and feedback.
Small group setting
Custom worksheets to reference during the session and long after.
Other Workshops We Offer:
Instagram + Facebook Stories for Business
Learn to use Stories as creative tools to help your business meet marketing goals and objectives.View Info & Register
LinkedIn for Personal + Business
Learn best practices for personal and business use, and considerations for using LinkedIn to grow your network.View Info & Register
Google Ads – Search Network Essentials
Learn concepts and best practices for creating effective ads, helping customers find you, and managing your campaigns.View Info & Register
Facebook + Instagram Targeted Advertising
Learn how to reach your target audiences with hyper-targeted paid social ads that engage and convert.View Info & Register
Online Advertising Strategies + Landing Page Development
Learn how to create ad strategies that will continually drive your customers to the next step in their journey—your landing page.View Info & Register