Digital Marketing Certificate
Learn how to market and grow your business online.
Having a strong online marketing presence isn’t just an advantage for businesses today – it’s a necessity.
Whether you’re a business owner, a marketing professional, or new to the world of marketing, our Blue Moose Media Digital Marketing Certificate is the key to your success.
Our training is suitable for all levels of digital marketing knowledge. The more you know, the more we will challenge you, and the more novice you are, the more you’ll learn as you enter this exciting world of digital marketing.
Learn it. Do it. Our digital marketing certificate offers more than theoretical knowledge. You’ll experience hands-on training that allows you to learn about, then use the tools you need to navigate the digital landscape.
With our friendly, supportive guidance and feedback, you’ll find yourself soaking up knowledge effortlessly. We’re all about making digital marketing accessible and engaging for everyone.
Social Media Fundamentals
Kickstart your journey with our Social Media Fundamentals program. These foundational three days cover the entire spectrum of organic social media marketing, equipping you with the knowledge and strategies needed to increase your brand’s reach, engagement, and growth across popular social media platforms.
You’ll dive into the art of content creation: from generating engaging content ideas to capturing compelling video content, crafting engaging captions, fostering community engagement, and exploring the full potential of Meta Business Suite.
Day 1 - Organic Social Media Marketing
On the first day, we’ll set the stage for success by focusing on developing your social media strategy. You’ll gain valuable insights into content creation, brainstorming content ideas, and optimizing your profiles for consistency and improved search engine visibility.
But that’s not all! We’ll also delve into effective social media management techniques to enhance community engagement. Stay updated with the latest social media trends, and explore platform-specific tactics for Facebook and Instagram, helping you connect with your audience like never before.
Day 2 - Photography, Design & Copywriting
Today is all about the art of visual storytelling. We’ll guide you through the complete content creation journey for posts of all formats. Starting with a hands-on photography workshop, followed by editing and design, and moving on to writing engaging captions. Plus, we’ll share tricks on effective scheduling through Meta Business Suite.
You’ll also discover the art of creating captivating Stories. You’ll learn how to nurture and engage with your followers on a deeper level, building meaningful connections and fostering brand loyalty.
Day 3 - Videos for Reels & Stories
Video content is the king of social media, and today, you’re diving into the world of video creation. You’ll gain a deep understanding of the video content creation process, learning how to craft short-form videos that captivate your audience.
From structuring your videos using our tried-and-true content structures to exploring various shots and perspectives, and learning effective video editing strategies—this day is all about bringing your story to life through video.
The highlight of the day is our hands-on video workshop, you’ll have the opportunity to film and edit your video, receiving personalized one-on-one feedback to refine your skills and leave a lasting impression.