March 13, 2024

How to Use ChatGPT for Digital Advertising + 26 Best Prompts to Try

Used properly with strong prompts, ChatGPT will change the way you approach Digital Advertising

Digital advertising can require a lot of resources to see a worthwhile return. And if you’re new to this or feeling a bit lost in the digital ad world, don’t worry—we totally understand that it can be a challenge.

 

That’s why we’re happy to introduce you to ChatGPT.

 

ChatGPT can help with simplifying content creation, improving personalization, and enabling more efficient and effective campaign management. In this blog post, we will cover 26 of the best prompts you can try to streamline and improve your digital advertising strategy.

 

If you’re wondering more about What is ChatGPT and How It Works, check out our blog post.

 

The first step in your digital ad strategy will likely be creation of a campaign brief… let’s talk about that, and how ChatGPT will come into play.

 

Digital Marketing Campaign Brief

A digital marketing campaign brief is a document that outlines the key elements of a marketing campaign, providing a structured framework for its execution. By including pertinent details, this brief offers clarity and alignment across teams involved in the campaign.

 

The campaign brief comprises several components, each playing a distinct role in shaping the campaign’s trajectory. Here’s a brief overview of what should be included:

 

  • Scenario: A concise description of the current market conditions, industry trends, and any relevant background information that sets the stage for the campaign.
  • Objectives: Clearly defined goals and key performance indicators (KPIs) that the campaign aims to achieve.
  • Audience: A detailed analysis of the target audience, encompassing demographics, behaviours, and interests to ensure precise targeting.
  • Messaging: Articulation of the core messages and value propositions to be communicated to the audience.
  • Tactics: Identification and description of the digital marketing channels, strategies, and tactics to be employed to meet campaign objectives.
  • Timeline: A well-structured timeline outlining the start and end dates for each campaign phase.
  • Budget: Allocation of resources, specifying the budget for each channel or tactic to ensure efficient resource utilization.
  • Measurement: Identification of metrics and tools for tracking and evaluating the campaign’s success.

 

If you’re interested in a deeper dive into each step, check out our guide on Steps to Creating an Effective Campaign Brief.

 

ChatGPT Prompts to Use:

Prompt #1: Creating a Digital Marketing Campaign Brief

 

  • Create a comprehensive digital marketing campaign brief focused on (Primary Objectives – e.g. increasing sales of a specific product line / increasing the number of bookings / increasing memberships). Include details on the scenario, objectives, target audience, messaging, tactics, timeline, budget, and measurement.

Prompt #2: Digital Marketing Campaign Brief for the Awareness Mindset

 

  • Develop a digital marketing campaign brief aimed at creating awareness for (product/service/cause). Outline the campaign’s objectives, target audience, messaging strategy, tactics for building awareness, timeline, budget allocation, and key performance indicators for success.

Prompt #3: Digital Marketing Campaign Brief for the Consideration Mindset

 

  • Generate a digital marketing campaign brief to guide the audience through the consideration phase for (product/service). Specify the campaign’s objectives, target audience, messaging strategy, tactics for influencing consideration, timeline, budget allocation, and key performance indicators for evaluation.

Prompt #4: Digital Marketing Campaign Brief for the Conversion Mindset

 

  • Design a digital marketing campaign brief focused on driving conversions for (product/service)
  • Include details on the campaign’s objectives, target audience in the conversion phase, messaging strategy, conversion-focused tactics, timeline, budget allocation, and key performance indicators for measuring success.

 

Campaign Calendar

A campaign calendar is more than just a planning tool; it’s a strategic roadmap that meticulously outlines a schedule of marketing activities and campaigns over a specific period, typically a month or a year. This visual guide is indispensable for marketers, serving as a blueprint that not only organizes but strategically coordinates their efforts to ensure a consistent and well-timed presence in the market. When it comes to digital advertising, ChatGPT can be a huge time saver in creating campaign calendars.

Having a campaign calendar is essential for orchestrating a cohesive and effective marketing strategy. It provides a structured framework for planning, executing, and evaluating campaigns, fostering better organization and collaboration among team members.

 

Moreover, a well-constructed calendar ensures that marketing efforts are aligned with business goals, allows for timely adjustments, and maximizes the impact of campaigns by capitalizing on seasonality, holidays, and industry events.

Pro Tip!

Check out our blog post, What Can You Do With a $1,500/Month Marketing Budget? for insightful strategies and actionable tips to optimize your marketing spend.

 

ChatGPT Prompts to Use:

Prompt #5: Generating Monthly Campaign Ideas
  • Generate a list of creative and effective digital marketing campaign ideas for the upcoming month in the [industry/product/service] sector. Include diverse strategies that align with current trends and seasonal opportunities, covering objectives, target audience, key messages, and proposed digital marketing channels.
Prompt #6: Generating Annual Campaign Calendar
  • Provide a comprehensive annual digital marketing campaign calendar for the [industry/product/service] sector. Outline campaign ideas for each month, considering seasonality, holidays, and industry-specific events. Include details on objectives, target audience, messaging strategies, tactics, timelines, and estimated budgets for each campaign throughout the year.

 

Audience Persona

An audience persona is a semi-fictional representation of your ideal customer based on research and real data. It’s a comprehensive profile that encompasses key characteristics, behaviours, and preferences of a specific segment of your target audience. Creating audience personas is foundational in understanding and effectively engaging with your customers.

 

Identifying your audiences is key in marketing as it forms the cornerstone of personalized and targeted strategies. By understanding the needs, preferences, and pain points of different audience segments, marketers can tailor their messaging, product offerings, and promotional activities. 

 

With ChatGPT’s assistance, you can automate and enhance this aspect of digital advertising, ensuring that your messaging, product offerings, and promotional activities align with your audience segments.

 

 

Common Mistakes to Avoid When Creating Audience Personas

Identifying everybody as your audience – this will result in diluted messaging and ineffective campaigns. 

 

Neglecting to identify audiences per primary offerings – each product or service may cater to a different audience, and failing to recognize this can lead to misaligned strategies. 

 

Lastly, guessing rather than actually knowing your audience, relying on assumptions rather than conducting thorough research – this can result in inaccurate personas and misguided marketing efforts.

 

 

What Should be Included in an Audience Persona?

  • Age: Understand the age range your persona falls into to tailor your communication appropriately.
  • Gender (if applicable): Consider the role of gender in shaping preferences and decision-making.
  • Location: Know where your audience is located to cater to regional interests and nuances.
  • Professional (if applicable): Identify their professional background for more targeted B2B strategies.
  • Income (if applicable): Recognize income levels to tailor pricing and promotional strategies.
  • Interests: Understand their hobbies and interests to create more engaging content.
  • Pain Points: Identify the challenges and problems your audience faces.
  • Motivators: Recognize what drives and motivates your audience to take action.

ChatGPT Prompts to Use:

Prompt #7: Creating 3 Audience Personas
  • Develop three detailed audience personas for the (product/service)
  • Include information on demographics, interests, behaviours, goals, and pain points. Tailor each persona to represent a distinct segment of the target audience, considering factors that influence their engagement and decision-making processes.
Prompt #8: Creating a Detailed Audience Persona
  • Generate a detailed audience persona for the primary target segment of the (product/service)
  • Provide in-depth insights into the persona’s demographics, psychographics, preferences, challenges, and media consumption habits. Include information on their online behaviour, decision-making factors, and how the (product/service) aligns with their needs and aspirations.

 

Messaging

Customers don’t care about what your product can do—they care about what it can do for them. Understanding the difference between features and benefits is important in crafting compelling and customer-centric communication.

Features

Features refer to the distinctive qualities and functionalities of a product or service. They represent what the product is or what it can do, providing a factual and detailed description of its characteristics.

Benefits

On the other hand, benefits convey the positive outcomes and advantages that users gain from the product or service. They address the customer’s needs, pain points, and motivations, highlighting the value and impact of choosing the offering.

 

Why is it Important to Focus on the Features and Benefits of Messaging? 

 

Focusing on features and benefits in messaging is crucial as it shifts the narrative from product-centric to customer-centric. By identifying our target audience, understanding their pain points, and recognizing their motivators, we can tailor messaging that resonates.

 

While ChatGPT excels in generating ideas and rewrites for digital advertising features and benefits, it currently has limitations in crafting the actual messaging. For now, it’s recommended to utilize ChatGPT for ideation and rewriting, especially in digital advertising, to enhance the relevance of communication, establish a connection with the audience, and ultimately drive engagement and conversions.

 

ChatGPT Prompts to Use:

Prompt #9: Writing 10 Features for a product/service
  • Provide a list of 10 key features for the (product/service). Include detailed descriptions of each feature, highlighting functionalities, specifications, and any unique aspects that set the product/service apart. Consider how these features address the needs and preferences of the target audience.
Prompt #10: Writing 10 Benefits for a product/service
  • Generate a list of ten benefits associated with the use or adoption of the (product/service). Clearly articulate how these benefits add value to the user, addressing specific pain points or providing advantages. Emphasize the positive outcomes or experiences that customers can expect from choosing the (product/service).

 

Landing Pages

Landing pages are standalone web pages designed with a single purpose in mind, such as promoting a specific product, service, or campaign. Unlike traditional website pages that have navigation options, landing pages are created for focused marketing or advertising campaigns, driving visitors to take a particular action.

How are Landing Pages Different from Website Pages?

While a website serves as a comprehensive online presence with multiple pages and information, a landing page is a single-page destination created for a specific marketing or advertising campaign. It is designed to guide visitors toward a specific action or conversion.

 

Transitioning to landing pages offers a streamlined approach to digital marketing, driving focused campaigns with remarkable benefits.

 

Firstly, they significantly improve conversions by presenting a clear call to action, increasing the likelihood of user engagement and conversions. With minimal distractions, landing pages keep visitors focused on the intended goal, fostering a more immersive and purposeful user experience. 

 

Moreover, these pages provide a tailored experience, aligning seamlessly with the unique messaging of marketing campaigns, thereby enhancing overall campaign effectiveness.

 

Landing pages are essential for any digital advertising campaign. We strongly encourage you to utilize ChatGPT for landing pages as it can help speed up the process. As we previously mentioned, ChatGPT for digital advertising is all about saving time.

 

Not fully convinced about using landing pages for your digital marketing campaigns? Explore in detail the Key Reasons to Send Your Ads to a Dedicated Landing Page.

Elements Inside a Landing Page
  • Hero Section: The Hero Section is the first impression, featuring a compelling headline, subheadline, and eye-catching visuals that instantly captivate visitors.
  • Introduction Section: This section sets the stage for the offering, providing a brief yet engaging introduction that outlines the core value proposition and key benefits.
  • Benefits Section: Clearly articulating the advantages users gain from the product or service, the Benefits Section focuses on the positive outcomes to entice and persuade the audience.
  • Social Proof Section: Leveraging testimonials, reviews, or endorsements, the Social Proof Section establishes credibility and trust, reinforcing the value proposition.
  • CTA Section: The Call-to-Action Section is the culmination, guiding users to take the desired action, whether it’s making a purchase, signing up, or engaging further with the offering.

ChatGPT Prompts to Use:

Prompt #11: Section Ideas for a Landing Page
  • Generate a list of section ideas for an effective landing page for the (product/service). Include suggestions for key sections such as headline, subheadline, value proposition, features, benefits, testimonials, call-to-action, and any other relevant components to ensure a compelling and engaging landing page.
Prompt #12: Writing Messaging for a Landing Page
  • Craft persuasive messaging for a landing page promoting the (product/service). Develop compelling headlines, subheadlines, and body copy that communicate the value proposition, features, and benefits of the offering. Ensure the messaging is concise, persuasive, and tailored to resonate with the target audience.
Prompt #13 Providing Element Ideas for Landing Page Sections
  • Generate creative ideas for elements within each section of a landing page for the (product/service). Include suggestions for visual elements, such as images, videos, and graphics, as well as interactive elements like buttons or forms. Ensure that these elements enhance the overall user experience and contribute to the effectiveness of the landing page.

 

Facebook Ads – Campaign Ideas

Facebook Ads are paid advertisements that appear on the Facebook platform. They allow businesses to promote their products, services, or brands to a targeted audience through a variety of ad formats.

 

In the world of Facebook Ads, compelling visuals, engaging copy, and strategic messaging are vital components that capture users’ attention and drive meaningful interactions. Ad creative directly influences click-through rates, engagement, and overall campaign success.

 

This is where ChatGPT excels in the digital advertising landscape as many businesses struggle with generating campaign ideas for Facebook Ads.

 

The advantage of utilizing ChatGPT for campaign ideas lies in its ability to streamline the process using the customer journey. We can obtain campaign ideas tailored to each stage of the customer journey, making it significantly easier to brainstorm new and effective campaign concepts.

Pro Tip!

Elevate your digital marketing strategy by exploring Meta’s Ad Library. Gain valuable insights into your competitors’ ad strategies, stay abreast of industry trends, and refine your own Facebook Ads campaigns for optimum performance. Learn How Meta’s Ad Library Can Improve Your Digital Marketing.

Another Pro Tip!

Dive into a wealth of inspiration at Ad Creative Bank, a vast library of social media ads. Uncover trends, discover fresh ideas, and elevate the creativity of your Facebook Ads campaigns for maximum impact.

 

ChatGPT Prompts to Use:

Prompt #14: Generating Awareness Facebook Ads Campaign Ideas
  • Generate creative Facebook Ads campaign ideas aimed at building awareness for the (product/service). Include suggestions for ad formats, targeting options, and messaging that effectively capture the attention of the target audience and generate interest in the offering.
Prompt #15: Generating Consideration Facebook Ads Campaign Ideas
  • Develop Facebook Ads campaign ideas focused on guiding the audience through the consideration phase for the (product/service). Provide recommendations for ad content, carousel ads, and other formats that highlight key features, benefits, and reasons for choosing the offering.
Prompt #16: Generating Conversion Facebook Ads Campaign Ideas
  • Create Facebook Ads campaign ideas tailored to drive conversions for the (product/service). Include strategies for crafting compelling ad copy, utilizing dynamic ads, and implementing effective call-to-action buttons. Consider retargeting tactics to capture users in the conversion mindset.
Prompt #17: generating Retargeting Facebook Ads Campaign Ideas
  • Provide Facebook Ads campaign ideas for retargeting purposes to re-engage users who have previously interacted with the (product/service). Include recommendations for personalized ad content, special offers, and dynamic retargeting to encourage users to complete a desired action, such as making a purchase or filling out a form.

 

Facebook Ads – Audience Targeting

Audience targeting is the strategic process of identifying and reaching a specific group of individuals based on various criteria, ensuring that your advertisements are presented to those most likely to engage with your content.

 

In Facebook Ads, audience targeting operates through a sophisticated system that considers user demographics, interests, behaviours, and other factors. Advertisers can precisely define their target audience to ensure their messages reach the most relevant users.

 

In today’s digital marketing landscape, it’s increasingly common for digital marketers to leverage ChatGPT for audience targeting in digital advertising.

Choosing the Right Ad Creative: The Perfect Pairing with Audience Targeting

While the right ad creative is crucial, it becomes even more powerful when paired with the right audience-targeting strategy. Think of it like a sandwich — a combination where every element complements the other. 

 

The synergy between compelling ad creatives and precise audience targeting is the recipe for a successful Facebook Ads campaign.

 

ChatGPT Prompts to Use:

Prompt #18: Generating an Audience Targeting Strategy
  • Develop a comprehensive audience targeting strategy for a Facebook Ads campaign focused on (product/service). Consider demographics, interests, behaviours, and any other relevant factors to define the target audience. Provide recommendations on selecting appropriate targeting criteria on Facebook, ensuring that the strategy aligns with the campaign objectives and maximizes reach to the most relevant audience segments.

 

Facebook Ads – Ad Copywriting

In the world of Facebook Ads, where attention spans are fleeting, compelling copywriting serves as the linchpin for success. Effective copy has the power to captivate audiences, convey key messages, and drive engagement, making it an indispensable element for creating impactful advertisements.

 

It’s worth noting that in the world of digital advertising, ChatGPT excels in generating ideas and rewriting copy. However, it faces challenges in generating entirely new copy without clear directions. Even with clear instructions, ChatGPT may still encounter difficulties in providing wholly original responses.

 

Top 5 Elements to Writing a Good Headline for a Facebook Ad:
  • Clarity: Ensure your headline is clear and easily understood, conveying the main message succinctly.
  • Relevance: Align your headline with the ad’s overall message and the interests of your target audience.
  • Emotional Appeal: Infuse emotion into your headline to create a connection and resonate with your audience.
  • Urgency: Introduce a sense of urgency to prompt immediate action, encouraging users to engage promptly.
  • Value Proposition: Clearly communicate the value or benefit users gain from engaging with your ad.

ChatGPT Prompts to Use:

Prompt #19: Writing Facebook Ad Headline
  • Generate three compelling Facebook ad headlines for a campaign promoting (product/service). Craft headlines that capture attention, communicate key messages and encourage users to engage with the ad. Ensure that the headlines align with the overall campaign objectives and target audience.
Prompt #20: Rewriting Facebook Ad Headline
  • Take an existing Facebook ad headline for the (product/service) campaign and rewrite it to make it more powerful and engaging. (Insert existing Facebook Ad Headline). Focus on enhancing the clarity, emotional appeal, or urgency in the headline to better resonate with the target audience and increase the likelihood of click-throughs and conversions.

Google Ads – Campaign Structuring

Google Ads is a powerful online advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs) and across the Google Display Network.

 

Properly structuring your Google Ads campaign is not just good practice; it’s a fundamental key to campaign success. An organized campaign structure can significantly impact overall performance by improving ad relevance, Quality Score, and ultimately, your return on investment (ROI). 

 

This structured approach ensures that your ads reach the right audience with precision, maximizing the efficiency of your advertising efforts.

 

ChatGPT Prompts to Use:

Prompt #21: Creating a Google Ads Campaign Structure based on industry
  • Develop a Google Ads campaign structure tailored for the (industry). Outline the overarching campaign objectives, and propose a strategic organization of ad groups and keywords to effectively target the industry-specific audience. 
Prompt #22: Creating Google Ads Campaign Structure based on Primary Offerings
  • Design a Google Ads campaign structure specifically for promoting the primary offerings of (product/service). Define individual campaigns for each key product or service, and organize ad groups within each campaign to target relevant keywords.
Prompt #23: gENERATING Potential Ad Groups for Google Ads Campaign
  • Generate potential ad groups for a Google Ads campaign promoting (product/service). Organize ad groups based on themes, features, or benefits related to the offerings.

 

Google Ads – Keywords

Keywords are specific words or phrases that users enter into search engines to find information, products, or services. Within the world of Google Ads, keywords play a crucial role in targeting the right audience for your ads.

 

Keywords serve as the foundation for how you target your audience. Through keyword research, you identify the terms and phrases your audience is searching for. By strategically targeting these keywords in your Google Ads, you ensure that your ads appear in front of your ideal audience when they are actively looking for products or services like yours.

 

Curious about How Google Ads Work? Our comprehensive blog post has you covered, providing insights into everything you need to know about Google Ads.

 

While the keyword research process can be time-consuming, ChatGPT comes in handy to automate and expedite this crucial step. Let ChatGPT assist you in efficiently discovering relevant keywords, allowing you to focus more on crafting compelling ad copy and optimizing your campaigns.

 

ChatGPT Prompts to Use:

Prompt #24: Generating Keywords for Google Ads Campaign
  • Generate a list of relevant keywords for the Google Ads campaign named (Campaign Name). Consider key themes, product features, and target audience characteristics. Include a mix of broad, phrase, and exact match types to ensure comprehensive coverage and effective targeting for the campaign.
Prompt #25: Generating Keywords for a keyword
  • Provide a comprehensive list of keywords related to the (Keyword). Consider variations, synonyms, and long-tail keywords that users may use when searching for information or products/services related to the specified keyword. Ensure the list covers a range of search intents and audience queries.
Prompt #26: Generating Keywords for a Product/Service
  • Generate an extensive list of keywords for the (product/service). Include terms related to product features, benefits, use cases, and any industry-specific terminology. Consider various keyword match types to capture different levels of user intent and enhance the relevance of the keywords to the target audience.

 

You’re Invited!

Dive into our article How to use ChatGPT for Digital Marketing or check out 24 Best ChatGPT Prompts to Use for Social Media, for insightful tips and strategies to elevate your digital marketing game.

 

Join The Monthly Moose newsletter and receive all the latest news and updates in the world of digital marketing. Don’t miss out on the opportunity to level up your digital game.