December 1, 2023

What is ChatGPT and How Does It Work?

The Power of ChatGPT in Digital Marketing

Are you eager to understand the potential of ChatGPT? Let’s talk about what ChatGPT is and how it works.


You can compare ChatGPT to having a librarian who can provide answers, explanations, and draft content based on the information you provide. Like a librarian, ChatGPT can help you find, understand, and even generate information from a huge dataset of text from the internet. It does the work of Google in terms of gathering all the info, but goes further by combing through that info and compiling a well-researched response for whatever you’ve asked.


Table of Contents:

  • What is ChatGPT?
  • Why ChatGPT Matters in Digital Marketing
  • How ChatGPT Works
  • How to Use ChatGPT

What is ChatGPT?

ChatGPT is a state-of-the-art natural language processing model that can answer questions, provide explanations, and even generate content based on the information it’s given. ChatGPT can help you find, understand, and create information by pulling from a vast dataset of text that exists on the internet. It’s essentially a smart computer program designed for conversation. ChatGPT is well-versed in countless topics and can provide information, assist with tasks, and engage in friendly interactions. With a well-written prompt, this tool can provide you with anything from a simple explanation to an outline, a process, a complete document, a plan, a strategy, a list… whatever you need, related to nearly any topic you can fathom. It’s important to note that however helpful it might be, it is not a flawless tool and it requires a human touch to generate its best work.


During its training phase of creation, ChatGPT was exposed to a wide variety of text sources from the internet, including websites, books, articles, and more. This training data allowed the software to learn patterns in language, understand grammar, syntax, and gain a general knowledge of many topics. Note that the free version of the ChatGPT tool does not currently access to the internet to fetch real-time information; its knowledge is based on the data it was trained on, which means that it may not have information about events or developments that occurred after a certain cutoff point.



Why ChatGPT Matters in Digital Marketing


By navigating, gathering and delivering information, ChatGPT has proven itself as a valuable resource for creating all forms of content. This makes it a friendly helper when it comes to our world of digital marketing. From providing content ideas, blog articles, and advertising tactics to creating marketing plans, emails, and SEO keyword lists, you’ll be wishing you’d known about it sooner!  


Because the tool can help write these tailored pieces of content in your brand voice, you’ll be able to reach a wider audience without increasing your workload or your team. This is especially advantageous in today’s busy and highly competitive digital marketplace. You can also lean on ChatGPT for content localization, SEO optimization, A/B testing, and even data analysis. Its efficiencies in terms of cost and time further underscore its usefulness in the digital marketing world.


With all these advantages in mind, it’s essential to use this AI-powered chat system responsibly, ensuring its generated content aligns with your marketing goals and strategies. Remember to apply your human lens in order to maintain brand authenticity and customer trust, ensuring that you aren’t allowing a robot to speak on behalf of your company. All in all, if used appropriately, it will do its part to help your business stay competitive in the digital landscape. 


How ChatGPT Works

This AI-powered chat system operates on two fundamental principles:


Data: As mentioned earlier, data is the lifeblood of AI, including ChatGPT. It was trained on extensive datasets containing text from the internet. This training allows the program to learn language patterns, understand context, and adapt to nuances. The more data it has access to, the better it can generate relevant text.


Prompts: These are the instructions you give to ChatGPT, or what you’re asking it to do for you. These commands can be in the form of questions, requests or any text-based input. When you provide a prompt, you’re essentially guiding the software to access all of the data it knows to generate a response.


How to Use ChatGPT

The key to success: before you give your prompt, provide ChatGPT with specific information about your business. This introduction to your business will enable the tool to tailor its responses to your unique business needs and solutions. The more data you provide, the more personalized and relevant the responses will be. Note: ChatGPT remembers the information you provide, making ongoing conversations seamless.


Your introduction should include:


Business Summary: Describe what you do, highlight your products, services, unique selling points, target audience, and business goals… and anything else that will help the tool respond well to your prompt.


Brand Voice: Describe your brand’s personality and tone; provide a sample paragraph that suits your brand well.


Prompt: Clearly state what you want ChatGPT to produce for you.


In Summary

ChatGPT is a powerful asset in the world of digital marketing. By harnessing its capabilities, you can enhance all kinds of content creation, achieve better personalization, and boost your marketing efforts. When used effectively, it will help keep your business competitive in the digital landscape.


Interested in incorporating ChatGPT into your digital marketing strategies? Watch for more articles to come, where we explore how to realize its full potential.


Get started with these articles:


How to use ChatGPT for Digital Marketing


5 ways you can use ChatGPT for SEO and every prompt you need to get started



You’re Invited!

Join our community of savvy marketers and entrepreneurs by subscribing to our monthly newsletter, The Monthly Moose.


You’ll receive valuable insights, tips, and updates on the latest trends in digital marketing and social media.