June 9, 2023

How Do Google Ads Work in 2023?

While Google Ads in 2023 can be confusing to learn, the more you understand, the more capable you’ll be of making the right decisions with your ads. That’s why we wanted to share this great-looking visual with you from Wordstream, called the Epic Google Ads Auction Infographic.


First, What is Google Ads?


Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. The infographic below will help you understand how Google Ads works, detailing the Google Ads auction.


How the Google Ads Auction Works


Knowing how the Google Ads auction works is important for everyone. Consumers can see why they’re shown certain ads and advertisers can understand why it’s important to maintain their account. Here is a full visual breakdown of the Google Ads auction as it pertains to Search ads.


Infographic of Google Ads Auction

Will Google Ads work for my business?


Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your business, Google Ads may work well for your business. For the most part, we’ve found that Google Ads is extremely effective for many kinds of businesses, as long as they learn to research and apply the best keywords, and write strong, high CTR ads.


In the end…


Google Search Ads work as long as you know how to run them for your business. When you’re ready for immersive, hands-on training to learn how to use Google Ads in 2023 for your business, start with our 3-day SEO, Google Ads + Analytics program. Bonus: you’ll also learn how to drive your business forward with GA4 and SEO!


You can learn more about our Digital Marketing Training here.