Google Ads Versus Facebook Ads - Which is Better?

September 17, 2024

Google Ads Versus Facebook Ads – Which is Better?

Here it is, the ultimate showdown between Google Ads and Facebook Ads. In the vast world of digital advertising, they’re both heavyweights, but figuring out which one to embrace and which one to skip can be a puzzle.

Currently, Google leads the pack, commanding a 50% share in the digital advertising market, closely trailed by Facebook at 33%. But truth be told, there’s no one-size-fits-all answer. Both Facebook Ads and Google Ads have their advantages, and we’ve experienced success on both fronts.

However, we realize not every business has the resources to advertise on both platforms every month. Maybe you’re pondering whether to shift resources from one to the other or perhaps you’re just starting out and want a solid direction for your investment.

You’re in the right spot — keep reading for a comprehensive comparison guide between Google Ads versus Facebook Ads.

Chapter 1: What is Facebook Ads?

Facebook Ads is an online advertising platform provided by Facebook that allows businesses and individuals to create and display ads on the social media platform.

With Facebook Ads, advertisers can target specific demographics, interests, and behaviours, tailoring their messages to reach a particular audience.

The platform supports various ad formats including images, carousels, and videos. Advertisers can set budgets, track performance metrics, and engage with users through comments and interactions.

Facebook Ads is a valuable tool for building brand awareness, driving website traffic, and generating leads or sales within the vast user base of Facebook.

Chapter 2: What is Google Ads?

Google Ads is an online advertising platform developed by Google that enables businesses and advertisers to display ads on Google’s search engine results pages and other related platforms.

The primary model is Pay-Per-Click (PPC), where advertisers bid on keywords, and they pay only when users click on their ads.

Google Ads is a potent tool for reaching potential customers actively searching for products or services, making it a pivotal player in digital marketing strategies.

Chapter 3: Facebook Ads vs. Google Ads

Several key differences distinguish Facebook Ads from Google Ads. We have meticulously compared both platforms and identified the five most crucial factors that every advertiser should consider before venturing into Facebook Advertising or Google Advertising.

The top 5 factors include:

Audience Targeting
Customer Mindset
Ad Creative
Auction System
Learning Curve

We delve into each of these factors more in-depth in the following sub-chapters.

3.1 Audience Targeting

Audience targeting in digital advertising enables you to direct your message at the right people online.

Instead of showing the same ad to everyone, advertisers use data to find out who might be most interested in their product. This could be based on things like age, location, or what websites someone visits.

This ensures advertisers spend their money wisely by serving their ads to only the people who are most likely to be interested in what they’re selling, increasing the chances of them paying attention to the ads and taking an action, like making a purchase.

One of the key differences between Facebook Ads vs Google Ads is audience targeting. They both offer audience targeting, but they approach it very differently.

Facebook Ads – Audience Targeting

When it comes to Facebook Ads, audience targeting focuses on the demographics and interests of the user.

You can tailor your ads to specific demographics and interests, ensuring they are seen by the audience most likely to engage with your content. Demographic factors such as age, gender, and location can be honed in on, allowing you to reach a very specific group of people.

For example, if you only want your Facebook Ad to be shown to those between the ages of 19 and 27 and who live in Saskatchewan, you can do that by selecting those options within the audience targeting panel.

The real advantage that sets Facebook Ads over Google Ads with its audience targeting lies in Facebook’s extensive list of interests. With tens of thousands of options available, you can easily target users based on their likes, hobbies, and preferences.

These interests can be broad to reach a large number of users or super niche to reach a narrow group of users. You will be surprised at how many options Facebook Ads provides with its audience targeting abilities.

Advanced Facebook Ads Audience Targeting

Here’s where it gets even more exciting—Facebook offers advanced targeting features like retargeting.

Facebook Ads retargeting, also known as remarketing, is a digital advertising strategy that involves showing targeted ads to people who have previously interacted with your website, app, or other content.

When users visit your website or engage with your Facebook Business Page, their online behaviour is tracked through cookies or pixels. Retargeting allows advertisers to specifically target these individuals when they later browse Facebook.

If you know what your audience is interested in, you can use that information to refine your targeting strategy effectively.

For example, if someone has interacted with your Facebook page by liking, commenting, or sharing posts but hasn’t made a purchase or taken another desired action, Facebook Ads retargeting enables you to show them ads featuring products or services related to their past engagement.

For instance, if they liked a post about a new product, you could retarget them with an ad showcasing that specific product, encouraging them to explore further or make a purchase.

When comparing Facebook Ads versus Google Ads, retargeting is one of the key advantages Facebook Ads have over Google Ads.

Pro Tip!

Before you dive into Facebook Ads or Google Ads, we recommend that you first start off by creating a buyer persona.

A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It includes demographic information, behaviours, interests, and preferences.

Creating buyer personas helps businesses better understand and tailor their marketing strategies to effectively target and connect with their intended audience.

Google Ads – Audience Targeting

Google Ads takes a different approach to targeting—centred around keywords and phrases.

Instead of focusing on demographics, your ads appear when users search for specific terms related to your business. This means you reach an audience actively looking for what you offer.

However, you might be wondering to yourself, how do I know what keywords or phrases my customers are using? After all, understanding the words and phrases your potential customers use in their searches is important.

This is where keyword research comes into play—it’s the foundational step in any successful Google Ads campaign.

Keyword research for Google Ads involves identifying and selecting the most relevant and effective keywords that potential customers might use when searching on Google. This process is crucial for creating targeted and successful ad campaigns.

Marketers aim to discover keywords that align with their products or services and reflect the search terms their target audience is likely to use.

The process typically involves using keyword research tools to analyze search volume, competition, and the cost per click for specific keywords. Marketers consider the relevance of keywords to their business, as well as the potential for driving traffic and conversions. Read our article How to Research Keywords for Google Ads: A Beginner’s Guide to learn all about it… but here’s a glimpse:

Long-tail keywords, which are more specific phrases, are often valuable for capturing niche audiences.

Effective keyword research helps advertisers optimize their ad campaigns, improve ad relevance, and increase the likelihood of their ads being shown to users actively searching for related products or services.

Keyword research is one of the key differences between Facebook Ads and Google Ads. Understanding keyword research requires a bit of a learning curve, as there is a process to it. This doesn’t mean that it’s difficult by any means.

In fact, we strongly recommend anybody new to digital marketing or anyone who plans to advertise online to learn the fundamentals of keyword research, as it’s an important part of any online marketing, including Search Engine Optimization (SEO), Social Media Optimization (SMO), and digital advertising.

While it may require some effort to conduct keyword research, the payoff is significant, as it’s the difference between success and wasting your marketing budget.

And here’s the truth, once you understand how to conduct effective keyword research, it becomes a relatively simple process. For some advertisers, it’s easier to conduct keyword research than to develop a buyer persona.

3.2 Customer Journey

Before moving further into Facebook Ads vs. Google Ads territory, let’s revisit a fundamental concept that all advertisers and marketers should know: the Customer Journey.

If you’re not familiar with it, no worries; we’ll break it down for you.

The Customer Journey is the path that a person takes from first discovering a product or brand to eventually making a purchase or taking a desired action. It’s a way to understand and map out the various stages a customer goes through during their interaction with a business.

The journey typically involves 3 main mindsets:

Mindset 1: Awareness Stage

This is where customers become aware of your brand, product, or service.

They may discover you even though they don’t yet know they have a need that you can fulfill for them.

Marketers aim to create awareness and capture attention through various channels like social media, blogs, or search engines.

Mindset 2: Consideration Stage

As customers move to the Consideration stage, they recognize a need or problem and start evaluating potential solutions.

Here, they compare products, read reviews, and seek more information.

Marketers focus on providing valuable content, addressing concerns, and showcasing the benefits of their offerings.

Mindset 3: Conversion Stage

In the Conversion stage, customers are ready to make a choice.

They’ve narrowed down their options and are prepared to make a purchase or take a specific action.

Marketers in this stage use compelling calls-to-action, special offers, and clear value propositions to encourage the final decision in their favour.

Why is the Customer Journey Important for Facebook Ads and Google Ads?

Understanding these stages sets the foundation for effective marketing strategies. Whether you’re using Facebook Ads, Google Ads, or any other platform, aligning your approach with the customer journey enhances your chances of connecting with your audience at the right moment in their decision-making process.

Facebook Ads are a great choice for any stage of the customer journey, although Awareness is the standout stage. Note that with Facebook Ads, you will need to tailor the ad creative and audience targeting so they are complementary to whichever mindset you are focused on:

Awareness
Consideration
Conversion

Google Ads are reliable for users that are actively searching for a solution within the customer journey. Google Ads are especially effective at the Consideration mindset as you can present your website in front of consumers who are actively searching for a solution to their problem:

Consideration
Awareness

Facebook Ads – Customer Journey

While Facebook Ads can cater to various stages of the customer journey, the key lies in understanding how to align campaign objectives, audience targeting strategies, and ad creatives effectively.

It’s important to tailor your approach based on where your potential customers stand in their journey.

When comparing Google Ads versus Facebook Ads, this is one major difference between both platforms. Facebook Ads can be effective at any stage of the customer journey. However, to effectively communicate with your target audience, you need to have a good understanding of the customer journey.

For instance, if your primary goal is to enhance brand awareness, your entire strategy—be it audience targeting, ad creative, or campaign objectives—needs to revolve around creating awareness.

This involves reaching out to a broader audience, perhaps fine-tuning your targeting to capture attention rather than focusing on specific demographics. Your ad creatives should be designed to leave a lasting impression on a broad audience, and your campaign objectives should align with metrics focused on awareness, such as impressions and reach.

Alternatively, if you aim to drive sales, the entire approach needs a tailored adjustment. Audience targeting should be refined to reach individuals more likely to convert, ad creatives should be persuasive and highlight product benefits, and campaign objectives should be aligned with conversion metrics like purchases or leads.

Facebook Ads allow you to craft campaigns that resonate with users at different touch points. But you need to understand strategically how to combine campaign objectives, audience targeting, and ad creatives for it to be most effective.

Google Ads – Customer Journey

Google Ads is particularly effective when your target audience is in the consideration mindset, making it an ideal platform for Search Ads.

Comparing Google Ads to Facebook Ads, Google excels in focusing on just one customer journey mindset instead of trying to cover all of them.

Google Ads’ strength lies in capturing users actively seeking specific information or solutions, presenting an opportune moment to showcase your offerings.

Consider this scenario: Your sink is leaking, and you urgently need a plumber to fix the issue. In such a situation, you’re unlikely to scroll through Facebook hoping to stumble upon a plumber.

Instead, your instinct is to turn to Google, where you can swiftly search for a solution. You type in “plumber near me” and glance through the search results.

As a business owner offering plumbing services, having a presence through Google Ads ensures that when someone in need performs that critical search, your service is right there in the spotlight.

Your ad becomes the clickable link that addresses the user’s immediate problem.

This is the brilliance of Google Ads—it’s not just about promoting your business to a broad audience; it’s about being present when potential customers are actively seeking what you offer. The ability to show your ad in front of users who are looking for a solution is one of the reasons Google Ads is better than Facebook Ads.

By aligning with the user’s immediate needs, Google Ads connects businesses with customers precisely at the moment they are ready to make a decision.

Advanced Google Ads Customer Journey

Google Ads is not limited to search alone.

The Google Display Network (GDN) is a vast advertising network that allows businesses to display visual or multimedia ads on a wide range of websites across the internet.

Unlike Google Search Ads, which appear when users search for specific keywords, GDN enables advertisers to reach potential customers as they browse various websites, watch videos on YouTube, or use mobile apps.

The network includes millions of websites, news pages, blogs, and Google-owned platforms like YouTube and Gmail. Advertisers can create visually engaging display ads in various formats, including image ads, responsive ads, and video ads.

These ads can be targeted based on factors such as demographics, interests, topics, or specific websites where advertisers want their ads to appear. GDN has a similar audience targeting to that of Facebook Ads. However, both platforms still offer a different audience targeting experience.

The Google Display Network is valuable for the awareness stage of the customer journey, as it allows businesses to showcase their products or services to a broad audience.

Advertisers can also use remarketing strategies to show ads to users who have previously visited their website but didn’t make a purchase. The GDN provides a powerful platform for advertisers to reach and engage potential customers through visually compelling and contextually relevant display advertising.

For e-commerce ventures, the utilization of Shopping Ads within Google Ads is a strategic move. These ads enable you to display your products directly in search results, making them highly visible to users actively exploring options.

3.3 Ad Creative

Ad creative refers to the visual and textual elements of an advertisement designed to capture the attention of the target audience and convey a compelling message.

It encompasses the images, videos, headlines, ad copy, and other multimedia components that make up the advertisement.

The goal of ad creative is to engage, inform, and persuade the audience to take a specific action, such as clicking on the ad, visiting a website, or making a purchase.

Whether it’s Facebook Ads or Google Ads, effective ad creative aligns with the platform’s user behaviour and intent. It not only influences click-through rates but also impacts overall campaign performance, including conversion rates and ad relevance.

Facebook Ads – Ad Creative

In Facebook Ads, pictures speak louder than words.

Facebook Ads have always been known to be focused on the visual aspect of advertising. This is often because whenever we see a Facebook Ad, it comes in the form of images, carousels, or videos. Facebook Ad Creatives offers a variety of ways to showcase your message to your audience.

In fact, if you use Facebook Ads, you will have the opportunity to take advantage of the Meta Advertising Placements which include Facebook, Instagram, Messenger, and WhatsApp. There are over 20 placements across all of these platforms. This is one of the big winning points when comparing Google Ads versus Facebook Ads.

Different types of ad creatives, such as images, carousels, and videos, offer diverse ways to convey messages and achieve specific advertising goals.

Facebook Ads Images

Facebook Ads Images are a simple yet impactful format, ideal for creating visually appealing and easily digestible content. They are particularly effective for retargeting campaigns, where a familiar image can reinforce brand recognition and encourage users to take desired actions.

The ease of creation and the ability to convey a message in a single compelling visual make image ads a valuable tool in the advertiser’s toolkit.

Facebook Ads Carousels

Carousels, on the other hand, allow advertisers to showcase multiple images or videos within a single ad unit. This format is excellent for selling products or telling a more comprehensive story. Advertisers can feature a variety of products, highlight different features, or guide users through a sequential narrative.

Carousels are effective for engaging users with interactive content and are well-suited for e-commerce businesses looking to display a range of products or demonstrate product functionalities.

Facebook Ads Reels & Videos

Videos, the most dynamic of the three formats, play a crucial role in building awareness, targeting niche audiences, and retargeting.

Video ads have the power to convey a brand’s story, showcase products in action, and evoke emotions, making them highly effective for creating memorable brand experiences.

They are particularly beneficial for reaching users in the awareness stage of the customer journey, as well as for retargeting users who have previously engaged with the brand.

The range of creative options on Facebook might seem a bit overwhelming at first, especially for newcomers. Choosing between images, carousels, or videos can be a bit tricky.

Each creative type provides a unique way to connect with your audience, so it’s important to figure out which format suits your campaign goals best.

Pro Tip!

Streamline your creative approach by using the Ad Creative Bank. It’s a website filled with thousands of effective Facebook Ads to spark inspiration for your own Facebook Ad creatives.

Google Ads – Ad Creative

On the other hand, Google Ads relies more on the power of words, especially when dealing with search text ads. Unlike some social media platforms, Google Ads primarily focuses on text-based ads, utilizing headlines, descriptions, and display URLs.

Here, your ads show up as straightforward yet compelling text assets. The key is to use language that resonates with your audience, aligning your ad content with what users are actively searching for on Google.

That’s ultimately the secret to Google Ads – make it as straightforward as possible. This is one of the key differences between Google Ads versus Facebook Ads. With Facebook Ads, you invest heavily in the ad creative process, while with Google Ads, all you need is to include the keywords and phrases your customers are searching for.

For example, if you want to display your Google Ad in front of users searching for a massage therapist in Saskatoon, you would simply include that keyword in your ad creative. It’s that simple.

However, Google Ads also supports additional creative elements depending on the ad format, such as images and videos through its Google Display Network.

While predominantly image-based, Google’s Display Ads also support rich media, interactive ads, and video formats. These visually engaging ads are displayed across the Google Display Network on various websites, offering advertisers a broader reach beyond search results.

For businesses looking to leverage the power of video, Google Ads supports video ads on platforms like YouTube. Advertisers can create engaging video content to showcase products, services, or brand stories.

To summarize when advertising on Facebook vs. Google, the ad creatives tend to be one of the biggest differences between the two platforms.

3.4 Auction System

The auction system in digital advertising is a mechanism used by online advertising platforms, such as Google Ads and Facebook Ads, to determine which ads get displayed to users and at what cost. The process involves advertisers bidding for the opportunity to show their ads to a specific audience based on targeting criteria.

This auction system ensures that advertisers with the most relevant and high-quality ads have a better chance of reaching their target audience. It also promotes a fair and competitive environment where advertisers are rewarded for delivering valuable content to users.

Comparing Google Ads vs Facebook Ads, you will notice that both platforms have a similar yet different auction system.

Facebook Ads – Auction System

The Facebook Ad Auction System is designed to prioritize user experience by showcasing the most relevant and engaging ads. It encourages advertisers to focus on creating high-quality content that resonates with their target audience, fostering a competitive advertising environment on the platform.

Continuous monitoring and optimization of ad campaigns are essential for advertisers to adapt to changing user behaviours and maintain success within the Facebook Ads Auction System.

The Facebook Ad Auction System is a process through which advertisers compete to have their ads displayed to a targeted audience on the social media platform. The auction is triggered when a user on Facebook or Instagram matches the criteria set by an advertiser, such as demographics, interests, or behaviours.

In this system, advertisers submit bids, indicating the maximum amount they are willing to pay for their desired campaign objectives, which could include clicks, impressions, or other actions.

However, the bidding process is not solely based on monetary value; Facebook considers the relevance and engagement of the ads as crucial factors.

This makes sense as if it was solely based on monetary value, it would be impossible for local businesses or small businesses to compete against giant corporations.

This is reflected in the Relevance Score, a metric that gauges user interactions and feedback. Advertisers with higher-quality and more engaging ads are favoured in the auction, encouraging the creation of compelling content.

For more information on how Facebook Ad Auctions work, read this article: Facebook Ad Auction Explained.

It’s important to note that when we compare Facebook ads versus Google ads, there is no one set recommended budget for best practices. Typically, an effective budget for Facebook Ads or Google Ads relies on what business objectives you want to achieve, the size of your budget, and how long you want to run the campaign.

If you do plan to utilize retargeting campaigns and niche audience targeting practices such as custom audiences or lookalike audiences in Facebook Ads, expect to pay more. The complexity contributes to a slightly higher overall campaign cost.

Google Ads – Auction System

Google’s auction system is designed to provide users with relevant and high-quality ads while offering advertisers a fair and competitive environment. Advertisers must continually optimize their campaigns by refining keywords, improving ad quality, and adjusting bids to stay competitive and achieve their campaign goals within the Google Ads auction system.

The Google Ads auction system is a dynamic and real-time process that determines which ads will be displayed on the search engine results page (SERP) when a user enters a relevant search query.

Google Ads operates on a simple Pay-Per-Click (PPC) model. PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time their ad is clicked, providing a cost-effective method to drive targeted traffic to their websites.

When comparing Google Ads versus Facebook Ads, this is one notable difference between the two auction systems. Google Ads tends to be a more cost-effective system than Facebook Ads. However, Facebook Ads are effective at reaching a large audience or niche audience based on whichever audience targeting settings you have selected.

The auction outcome is not solely determined by the highest bid; Google also factors in the Quality Score of each ad. The Quality Score assesses the relevance and quality of the ad, the landing page, and the expected click-through rate. An ad with a higher Quality Score may have a competitive advantage, even if the bid is lower.

Ad Rank is the key metric that combines the bid and Quality Score to determine an ad’s position on the SERP. The higher the Ad Rank, the better the ad placement. Advertisers with the top Ad Ranks get their ads displayed prominently, while others may appear further down or not at all.

The winning advertiser pays based on a combination of the Ad Rank of the ad below them and their Quality Score. This means that even if an advertiser bids a high amount, they may pay less per click if their ad is highly relevant and has a good Quality Score.

For more information on how Google Ad Auctions work, read this article: How Do Google Ads Work?

The one downside to a PPC model when comparing Google Ads vs Facebook Ads is that certain industries, like finance, real estate, and trades, can be pricier in Google Ads due to higher competition from other advertisers.

This can make it challenging, especially for those with small businesses within those industries, to compete against larger businesses.

While alternative bidding systems exist, they are generally more advanced, and the PPC model remains the standard for simplicity and effectiveness

So if you were to ask, “Is Google Ads better than Facebook Ads when it comes to the auction system?” That entirely depends on which objectives you want to achieve, what type of audience targeting settings you have enabled, and how long you want to run the campaign.

We recommend creating a marketing budget that is spread across multiple marketing channels. Create your free marketing budget by reading our blog: What Can You Do With A $1,500/Month Marketing Budget?

3.5 Learning Curve

Facebook Ads – Learning Curve

When comparing Facebook Ads versus Google Ads, learning the ropes of Facebook Ads is generally more straightforward, particularly with the user-friendly Meta Business Suite for ad creation.

Facebook offers two different ways to advertise: Meta Business Suite and Facebook Ads Manager.

For those seeking more customization and advanced features such as retargeting campaigns, custom audiences, lookalike audiences, and fine-tuned settings, the more comprehensive Facebook Ads Manager is the go-to.

Method 1 – Meta Business Suite

Meta Business Suite is a platform that provides businesses with tools and features to manage their presence on Meta’s family of apps, including Facebook and Instagram.

This suite of business tools aims to streamline various aspects of online brand management, from creating and scheduling posts to analyzing performance metrics.

One key aspect of Meta Business Suite is its advertising capabilities. The platform offers a user-friendly interface for creating and managing ads, making it accessible for businesses looking to promote their products or services on Meta’s social media platforms.

Some features Meta Business Suite offers to advertisers include:

Ad Creation: Meta Business Suite simplifies the ad creation process, allowing businesses to craft visually appealing and engaging advertisements. Users can upload images, videos, and other creative elements directly within the platform.
Targeting Options: Businesses can define their target audience using various criteria such as demographics, interests, and behaviours. Meta Business Suite provides businesses with the ability to reach specific segments of users who are more likely to be interested in their offerings.
Ad Scheduling: Advertisers can schedule when their ads will be displayed to the audience, helping them optimize the timing of their campaigns for maximum impact.
Performance Analytics: Meta Business Suite offers insights into the performance of advertising campaigns. Businesses can track metrics such as reach, engagement, and conversion rates to evaluate the effectiveness of their ads and make data-driven decisions for future campaigns.

While Meta Business Suite provides a user-friendly entry point for businesses new to online advertising, it’s important to note that for advertisers seeking more advanced features and customization options, especially for strategies like retargeting campaigns or lookalike audiences, the comprehensive Facebook Ads Manager remains the preferred choice within Meta’s advertising ecosystem.

Method 2 – Facebook Ads Manager

Facebook Ads Manager is a powerful and comprehensive platform designed to facilitate the creation, management, and optimization of advertising campaigns on the Facebook and Instagram platforms.

This tool offers advertisers a sophisticated set of features and controls, allowing them to design and execute targeted and data-driven ad campaigns.

Facebook Ads Manager is the go-to platform for advertisers and marketers, as it allows them to complete all the same actions as Meta Business Suite, but with even more flexibility and customization.

There are several features that Facebook Ads Manager offers that make it a better choice than Google Ads Manager. Some of these distinctive features include:

Custom Audiences: Advertisers can create Custom Audiences based on a variety of criteria, including website visits, app activity, customer lists, or engagement on Facebook. This feature enables advertisers to target specific groups of users with tailored messaging, improving ad relevance and effectiveness.
Lookalike Audiences: Facebook Ads Manager allows advertisers to create Lookalike Audiences, a feature that identifies and targets users who share similar characteristics with an existing Custom Audience. This helps advertisers expand their reach to new potential customers who are likely to be interested in their products or services.
Split Testing (A/B Testing): Advertisers can conduct split tests within Facebook Ads Manager to compare different versions of ads and determine which elements perform better. This feature allows advertisers to optimize their campaigns based on data-driven insights.

These exclusive features within Facebook Ads Manager contribute to its versatility and effectiveness in reaching and engaging target audiences.

Advertisers can leverage these tools to create more personalized and impactful campaigns, driving better results for their businesses.

Google Ads – Learning Curve

There is a significant difference between Facebook Ads and Google Ads when comparing the learning curve. We will be honest and admit that Google Ads has a slightly more complex user interface than Facebook Ads.

Google has been working on updating and improving the ad creation process with a new look tailored to more beginner users. However, there are several setting options that, unless you know exactly what you are looking for, can make a major difference in your ad performance.

When comparing Google Ads versus Facebook Ads in the learning curve, Facebook wins this round.

Mastering Google Ads Manager does involve a slightly steeper learning curve than that of Facebook Ads Manager.

Google Ads is the primary platform for creating, managing, and optimizing online advertising campaigns on the Google search engine and its partner sites. Advertisers use Google Ads to set up campaigns, choose targeting options, create ads, and set budgets. It covers a wide range of ad formats, including text ads, display ads, video ads, and app promotion ads.

When we compare Facebook advertising vs Google advertising, one notable difference is that Google Ads rely on keywords and phrases.

While keyword research is not a difficult process, it is time-consuming. If you have never done keyword research before, then there will be a slight learning curve for you to learn.

This adds an extra step in the process, unlike Facebook Ads, where we can just select demographics and interests.

Chapter 4 – Final Conclusion: Google Ads or Facebook Ads?

When it comes to digital advertising, choose the platforms that match your marketing goals best.

Ultimately, both platforms are excellent for digital advertising. At Blue Moose Media, we’ve seen great results with both Facebook Ads and Google Ads.

Typically, we use our Facebook Ads to build brand awareness, reach new users and utilize the powerful retargeting feature to advertise to users who are already aware of our brand.

Meanwhile, we use our Google Ads to reach users who are actively searching for digital marketing training or certifications.

The main goal we are aiming to achieve with our digital advertising strategy is to fulfill that customer journey. As we previously mentioned, running ads that reach users at any stage of the customer journey is where you’ll see the true potential of digital marketing.

So, if you’re after a complete approach, why not try both?

Wondering How to Learn Facebook Ads or Google Ads? We’ve Got You Covered!

If you’re scratching your head and wondering how to get the hang of Facebook Ads or Google Ads, we’ve got good news for you! We provide training for both advertising giants. We offer dedicated programs for Facebook Ads and Google Ads.

Looking for a more comprehensive learning experience?

Consider our Digital Marketing Certificate. Over a span of 9 days (dates are flexible), you’ll embark on a hands-on learning adventure. Not only will you understand the ins and outs of both Facebook Ads and Google Ads, but you’ll also get your hands dirty creating your very own campaigns on these platforms.