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This is your introduction to basic Google Ads Search Network concepts and best practices for creating effective ads, helping customers find you, managing your campaigns, and interpreting your analytics properly.

In the user-buyer journey, strategy is key. Learn how to create ad strategies that will continually drive your customers to the next step in their journey, and ultimately your landing page.

Cutting through the noise can be challenging, but paid social media marketing strategies can amplify your message. Learn the tools and skills you need to target audiences, create and manage ads, and monitor performance.

This is your introduction to basic Google Ads Search Network concepts and best practices for creating effective ads, helping customers find you, managing your campaigns, and interpreting your analytics properly.