Google Ads – Search Network Essentials
Full Day・9AM - 4PM
This is your introduction to basic Google Ads concepts and best practices for creating effective ads, helping customers find you, and managing your campaigns.
Learn the types of ads you can create to reach new customers and turn your ad dollars into revenue.
You need to focus on exactly what you’re trying to achieve with Google Ads before you begin. Let’s discuss.
From the auction system to ad extensions, learn the factors that will move your ad to the top of the search page.
Get set up so when people are searching for exactly what you have to offer, you’ll be ready for them.
Learn the importance of choosing quality keywords to ensure you show up in relevant searches.
Choose the goals, budget and audience to create a campaign that will serve your ad to the right people.
Get into the mind of your customer. Determine the words and phrases they might Google to find your ad.
Your ad must be relevant and specific to a certain search your customer is performing. We’ll show you how to do this.
Plug in all the elements we’ve gone over and create your first legit ad, ready to be published. Then: split testing.
Learn how to check on and adjust your campaign elements until you’re satisfied with your return on investment.
In-PersonSheraton Cavalier Hotel Saskatoon
9:00 am - 5:00 pm
Virtual9:00 am - 5:00 pm
Other Workshops We Offer:
Instagram + Facebook Stories for Business
Learn to use Stories as creative tools to help your business meet marketing goals and objectives.View Info & Register
LinkedIn for Personal + Business
Learn best practices for personal and business use, and considerations for using LinkedIn to grow your network.View Info & Register
Facebook + Instagram Targeted Advertising
Learn how to reach your target audiences with hyper-targeted paid social ads that engage and convert.View Info & Register
Online Advertising Strategies + Landing Page Development
Learn how to create ad strategies that will continually drive your customers to the next step in their journey—your landing page.View Info & Register
Photography + Design + Writing for Social Media
Learn to create stand-out visuals and compelling copy to help build your brand and grow your business.View Info & Register