June 20, 2023

A Simple Guide: Set Up GA4 Without Google Tag Manager

It’s time for your business to harness the power of Google Analytics 4 (GA4), so stick around—following is a step-by-step guide to simplify the GA4 set-up process. 


We understand that not all businesses are familiar with or have access to Google Tag Manager. No worries. Setting up GA4 without Google Tag Manager is straightforward and can be done in a few simple steps:



Step 1: Create a new GA4 property


1. First, visit the Google Analytics website and sign in to your Google account.


2. Follow the instructions to create a new GA4 property.


3. Enter your website’s details and configure the necessary settings.



Step 2: Link GA4 to your website


1. Once your GA4 property is created, you’ll receive a tracking code snippet.


2. Copy the tracking code and paste it into the header or footer section of your website’s HTML code.


3. Ensure the code is placed on all relevant pages to track user interactions effectively.



Most popular web builders are compatible for seamless integration with GA4, including these top 5 most common web builders used by small and medium businesses: Wix, Squarespace, WordPress, Shopify, and Webflow.


To that end, check out the links at the end of this article for detailed integration instructions for each web builder.


Why It’s Important to Integrate GA4


Unlock the full potential of analytics by integrating GA4 with your website builder; this will ensure that your tracking is accurate and valuable user data is captured. Remember, by using GA4’s cross-platform tracking capabilities, you will gain a comprehensive understanding of user behaviour across different devices and platforms, which will ultimately lead to better-informed decision-making.


Tracking user behaviour, conversions, and other key metrics will empower your business to optimize your marketing strategies, personalize your user experiences, and as a result, will improve your overall website performance.


Follow the simple step-by-step guide above or the instructions specific to your web builder below to seamlessly set up GA4. Start gaining valuable insights into your website’s performance that will help drive your business forward.


Links to Set-up Instructions for Common Platforms:












Other Common Platforms


Once you’ve set up GA4 and you’re ready to gain a better understanding of how you can harness its power for your business, we can get you started with our 3-day SEO, Google Ads + Analytics program.


With this in mind, learn more about our Digital Marketing Training here.