Avoiding the Apple Service Fee

Everything You Need to Know About the Apple Service Fee and How to Avoid It When Boosting Content on Meta 

 

Hey there, Instagram enthusiasts! Looking to boost your content without that pesky Apple Service Fee? We’ve got the scoop for you. Here’s how you can make the most of your boosted posts and keep some extra cash in your marketing budget. 

What Is The Apple Service Fee? 

You may have noticed this sneaky little line item called “Apple service fee” tacking on an extra 30% each time you boost a post! This happens when you’re boosting posts from the Facebook and Instagram iOS apps on your iPhone or iPad. When boosting through the apps on an Apple device, your payment goes through the Apple Store, which adds the 30% Apple Service Fee in addition to the boosting budget you set. This fee is all Apple, Meta has no control over it. 

 

apple service fee

 

How is the Apple service fee affecting your business? 

Your business is losing money by paying this fee that is AVOIDABLE! Let’s say you have a boosting budget of $1,000 per year. Using easy math, $300 would go to the Apple Service fee leaving you with only $700 left to boost your posts and engage your audience. Imagine all the extra engagement, reach, and results you could get with that extra $300! More money for your boosting budget means more eyes on your awesome content and more potential customers.

 

So, let’s keep those dollars working for you, not Apple. 

 

Avoiding the Apple Service Fee 

After researching the fee further, we have found a couple of ways to avoid paying the Apple Service fee. Here are the ways to keep that money in a line item that actually helps your business: 

 

  • Use a web browser:

The first solution is using a web browser. Hop on your computer or your favourite mobile web browser, and head to Instagram or Facebook! It’s just as easy as doing it from the app, minus the extra fee. using meta in a browser

 

  • Use the app – but add prepaid funds to the account

Here is the second nifty trick: add prepaid funds to your ad account on instagram.com. Head over to the payment settings, add some funds, and use them to boost posts on the Instagram iOS app without the extra charge. It’s like having a secret stash just for your boosts! 

adding funds to Instagram for boosting

 

  • Use Meta Business Suite

Next, if you want to manage your Instagram like a pro, download the Meta Business Suite app or visit it from your computer. You can boost your posts and manage everything in one place, all while dodging the Apple fee.

boosting through meta business suite

 

 

 

  • Use Meta Ads Manager 

A little more clunky but still doable – use Meta Ads Manager to boost your content. The benefit to doing it this way is that you can be very detailed with your targeting. You can create an audience specifically for boosting or get really fancy and create audiences based on your content pillars. 

 

Boosting campaign meta ads manager

 

Now that you know how to avoid the Apple Fee and save some money, have fun figuring out how to use all that extra cash to grow your business!

 

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